Privacy Policy

1. About This Policy

This Privacy Policy describes how Elite Assured Consulting & Certification ("Elite Assured", "we", "us", or "our") collects, uses, stores and protects your personal information when you visit our website (eliteassured.com) or use our ISO certification consulting services.

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of our services.

2. Information We Collect

Information You Provide Directly

• Contact information: Name, email address, phone/WhatsApp number
• Business information: Company name, industry, company size, location
• Service inquiries: ISO standard required, specific requirements, queries
• Communication records: Messages, emails, WhatsApp conversations

Information Collected Automatically

• Usage data: Pages visited, time spent, clicks and navigation patterns
• Device information: Browser type, operating system, screen resolution
• IP address: Used for location detection and security purposes
• Cookies: Session cookies and persistent cookies for user experience

3. How We Use Your Information

We use your information to:

• Provide ISO certification consulting services you have requested
• Respond to your inquiries and provide customer support
• Send you relevant information about ISO standards and services
• Process and fulfill your certification service agreements
• Improve our website and service quality
• Comply with legal and regulatory obligations
• Prevent fraud and ensure security of our services
• Send marketing communications (with your consent, and you can opt out anytime)

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing cookies: Used to show relevant advertisements (Meta Pixel, Google Ads)
• Preference cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics: Website traffic analysis — governed by Google's Privacy Policy
• Meta (Facebook) Pixel: Advertising measurement and remarketing
• Google Ads: Online advertising services
• WhatsApp Business: Customer communication — governed by Meta's Privacy Policy
• IAF CertSearch: Certificate verification platform — third-party service

These third parties have their own privacy policies. We encourage you to review them.

6. Data Sharing

We do not sell your personal information to third parties. We may share your information with:

• ISO Certification Bodies: Accredited bodies conducting formal audits as part of your certification process
• Service Providers: Companies that help us deliver services (email, hosting, analytics) under strict confidentiality agreements
• Legal Requirements: When required by law, court order or regulatory authorities
• Business Transfer: In the event of a merger, acquisition or sale of business assets (with prior notice)

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL/TLS encryption for data transmitted through our website
• Secure storage of personal data with access controls
• Regular security assessments and updates
• Staff training on data protection practices
• Incident response procedures for potential data breaches

While we take reasonable precautions, no internet transmission is 100% secure. We cannot guarantee absolute security of your data.

8. Data Retention

We retain your personal information for the following periods:

• Client records: 7 years after certification (for legal and audit purposes)
• Inquiry records: 2 years from last contact
• Marketing opt-out records: Indefinitely (to honor your preferences)
• Website analytics data: 26 months (Google Analytics default)

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing of your data for marketing purposes
• Withdrawal of Consent: Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at contact@eliteassured.com. We will respond within 30 days.

10. International Transfers

Elite Assured provides services globally. Your data may be processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.

11. Children's Privacy

Our services are intended for business professionals and are not directed at individuals under 18 years of age. We do not knowingly collect personal data from minors. If you become aware that a minor has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us